Here it is. Our unique plan to get you to the top of your game: The M Grad programme. If you have the enthusiasm and talent, then we have a place for you.
THE M GRAD PROGRAMME
The M Grad Programme is GroupM’s graduate programme. Every year, we hire around 20 of the most curious and excited graduates and offer them a full-time job in one of our agencies. Not only will you get to spend your days with our most inspiring people, but in the first nine weeks you will get to experience every aspect of how a media agency works.
You’ll work within an agency team and receive a ton of training courtesy of the best practitioners in the industry. We go to huge efforts to ensure our training is the best in market because we truly believe today’s grads are our agencies future leaders!
There are offsite trips, and the opportunity to work on a client brief and create a campaign from scratch. And after all that, we’ll let you loose on client teams and you’ll continue to learn on the job as a Media Assistant.
WHO ARE WE LOOKING FOR?
We are looking for people that are curious, self-aware, driven, forward thinking, and excited about embracing change.
Are you interested inextracting and analyzing data to help brands connect with their audiences? Working collaboratively across multiple disciplines? Do you like the idea of being part of a supportive, high energy environment? Then the M Grad Programme is for you.
NOW FOR THE DETAILS
The M Grad Programme starts on 29 January 2018.
It’s different from the grad schemes that some agencies offer because it has no end date. It’s not a 6 or 12-month internship. We really would like you to stay with us!
You’ll be supported by an agency mentor to guide you through your first few months.
You’ll attend quality training sessions in which you’ll learn just about everything you need to know about the industry, and you’ll have the opportunity to network with agency employees and other graduates.
You’ll get to dive straight into agency life, working within an agency team, directly with our clients.
Both the training and your job will challenge you – it’ll be hard work and there’ll be late nights at times, but we always have lots of fun along the way!
If you work in search marketing or SEO, you can take the Google Fundamentals Exam (GAF) at no cost – so you also receive a recognised qualification.
You’ll work in teams on a client brief and create a campaign from scratch. Then you’ll present your work to agency employees.
The M Grad Programme is based in Sydney and Melbourne, but it’s open to all graduates around Australia. You need to be in your final year of university or have already graduated. We don’t mind what university you have been to or what course you have studied – and you definitely don’t need a degree in Advertising, Marketing or Business. We don’t care where in the world you come from as long as you are legally allowed to work in Australia. We want to hear from you!
Applications are now open.
FUN, PERKS AND CHARITY
We pay an industry competitive salary, offer interest free public transport travel loans and bike loans, free breakfast, annual health checks, free financial advice, extra holidays, the list goes on.
For the energetic ones amongst us we offer discounted gym memberships, free yoga and the opportunity to play in our netball; touch football; soccer or basketball teams.
Our parties are the best in town, we get to leave early on five Fridays during Summer and have our birthdays off!
We also have a payroll giving scheme and every year all our staff come together and spend it giving back to our local communities. How does that sound to you?
WHICH AGENCY IS RIGHT FOR YOU?
Check out the GroupM website at www.groupm.com. You’ll see that we’re the world’s largest media agency with 8 unique agencies under our umbrella. It’s important that you start identifying which one would be a good fit for you. By showing your passion for the agency you want to work with, you can increase your chances of success when applying. So it’s a good idea to learn all you can about the different GroupM agencies.
WHICH DISCIPLINE IS RIGHT FOR YOU?
Media Planners are responsible for creating the plan for when is best to broadcast, or post, an advertisement. Media Planning roles identify strategies to ensure the right environment and right cost are delivered, while keeping in mind the campaign’s overall requirements.
An analytical mind is an advantage, as you’ll often need to use and interpret complex data and statistics.
Media Buyers manage negotiations, placing their clients’ advertising campaigns and monitoring their performance to ensure strategic objectives are met.
This role requires strong relationships with media owners. Good communication and negotiation skills are also a must. Feeling comfortable dealing with data, research and statistics is an advantage too.
Data & Analytics
Whoever thought maths and media could be so dependent on one another? Data analysts have some of the most in-demand skill sets. They collect and analyse data to fully understand a client’s consumers – and how to make campaigns work better to maximise return on marketing investment.
If you have good attention to detail, a logical mentality and like turning processes into easy-to-understand insights, then this discipline is for you!
Want to join a field where your skillset will be in constant demand? Search Engine Marketing (SEM) is the use of Pay-Per-Click (PPC) advertisements on Search Engines in order to get your client’s brand noticed. Using Google Adwords, relevant keywords and search data, search marketers make sure that their clients’ campaigns are working as effectively as possible.
It’s fair to say a job in search marketing is quite data driven – so it’s ideal if you like your numbers and Excel! Good copywriting skills can also be an advantage, as a well-written set of ads can make all the difference.
If you want to write engaging content to ensure your client ranks highest on Search Engines, then this is the area for you! Search Engine Optimisation (SEO), or Natural Search roles promote website copy and code to help clients’ websites appear in prominent positions in Search Engine listings.
A good understanding of programming languages like HTML and CSS is definitely an advantage in SEO. This role also involves writing copy and improving the usability of a website from a consumer’s point of view – so any experience with blogging, or website design and build will be useful.
Strategic roles are responsible for addressing clients’ marketing objectives by gathering information from a range of sources (internal and external). This information helps determine how to reach the target consumer, how to choose the most effective communication channel, and how to establish communication solutions to meet all these requirements.
Excellent communication, numeracy and presentation skills are required in strategy. A passion for human behaviour, psychology, cultural and social trends is also a must.
KEY DATES FOR YOUR CALENDAR
8th June: Applications Open
8th September: Applications Close
5th October: Assessment Day for Finalists in Melbourne
11th October: Assessment Day for Finalists in Sydney
w/c 13th November: Successful applicants announced
29th January 2018: The M Grad Programme commences